We have used email for many years, but most of us have not fully made use of its potential. As a media, its cost effectiveness makes it an integral part of most B2B marketing strategy. With its interactive capability, different links and eye-catching effect of images or videos, email marketing can perform various promising results. At these years of virus age, it also helps companies to engage potential customers through one-to-one webinar, online event, virtual exhibition or broadcasting. There are also other purposes:
| Month | January | February | March | April | May |
|---|---|---|---|---|---|
| public relation | holiday card | market research | corporate news | media interview | new product introduction |
| product promotion | shopping cart direct sale | seminar notice | special promotion | on sale with time limit | service promotion |
| event promotion | webinar registration | online broadcasting | exhibition invitation | online seminar registration | Meetup registration |
Email marketing may be in nature of out-bound broadcasting or personalized with insight. The latter would need preparation of content based on individual's needs, from planning to design and execution. What is more important, to be effective, it should be supported by data from 4P Corporate Data Sharing Platform.
